Mastering fashion marketing - Tim Jackson

Mastering fashion marketing - Tim Jackson

The unique nature of the fashion industry can make it a challenge to apply generic marketing theory and models to fashion. Considering key areas including research, positioning, pricing, channels of distribution and promotion, the text provides readers with an insight into the diverse role of marketing within the style sector and relates marketing theory to the contemporary fashion business context.

język polski
ISBN 9781403919021
kategoria biznes, finanse
liczba stron 376
Aby oceniać i komentować zarejestruj się!
Rejestracja jest za darmo i jest bardzo szybka! Kliknij tutaj aby założyć konto. Trwa to tylko 15 sekund!.

Podobne wpisy do Mastering fashion marketing - Tim Jackson

Tolkien. The Illustrated Encyclopedia - David Day

The first encyclopedic illustrated guide to the world of Middle-Earth and the Undying Lands, this book brings together every important aspect of Tolkien's vast cosmology. More than five hundred alphabetical entries cover five major subject areas: His...

Linux Device Drivers

Device drivers literally drive everything you're interested in--disks, monitors, keyboards, modems--everything outside the computer chip and memory. And writing device drivers is one of the few areas of programming for the Linux operating system that...

Small Lofts - Alejandro Bahamon

Design solutions that show how to get the best out of small loft living. Small Lofts presents more than twenty-five residences, ranging in size from 175 to 2,000 square feet. Each converted space demonstrates how creativity and imagination can transf...

The Ecological Role of Abandoned Lands in Buffer Zones Around Landscape Parks in the Łódź Voivodeship

The publication presents an evaluation of the ecological role of abandoned agricultural lands which exist around the seven landscape parks in the Łódź Voivodeship. In thirty-nine land abandonment study plots, arranged into thirteen groups, agrophysic...

The Americans

First published in France in 1958, then in the United States in 1959, Robert Frank’s The Americans changed the course of twentieth-century photography. In eighty-three photographs, Frank looked beneath the surface of American life to reveal a people...

Capitalist Realism: Is There No Alternative? - Mark Fisher

It is easier to imagine the end of the world than the end of capitalism. After 1989, capitalism has successfully presented itself as the only realistic political-economic system - a situation that the bank crisis of 2008, far from ending, actually co...

Logowanie
Rejestracja