Marketing Strategy - O. Walker
- Dodał: administrator
- Data: 19:31 19-11-2018
- Kategoria: Biznes, finanse
Marketing Strategy 6/e is a flexible, short, paper-back text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing s cross/inter-functional relationships. The book s strategic decision making remains the key strength of this text while separating itself from all the competitors. The 6th edition helps students integrate what they have learne
| język | polski | ||
| liczba stron | 384 | ||
| ISBN | 9780071263917 | ||
| kategoria | biznes, finanse |
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