Design Thinking: Integrating Innovation, Customer Experience, and Brand Value - Thomas Lockwood

Design Thinking: Integrating Innovation, Customer Experience, and Brand Value - Thomas Lockwood

This thought-provoking and inspirational book covers such topics as: developing a solid creative process through “Visual Reflection Notebooks” and “Bring Play to Work”; understanding the artist’s unique identity in relation to the larger culture; building systems of support and collaboration; explaining how an artist’s needs and passions can lead to innovation and authenticity; using language to inspire visual creativity; responding to the Internet and changing concepts of what is public and private; and accepting digression as a creative necessity. Through the exercises and techniques outlined in Art Without Compromise*, the reader will develop new confidence to pursue individual goals and inspiration to explore new paths, along with motivation to overcome creative blocks. With a revised understanding of the relevance in their own work within the sphere of contemporary culture, the artist will come away with a clearer perspective on his or her past and future work and a critical eye for personal authenticity. źródło opisu: http://allworth.com/titles/8218-9781581156683-design-thinking źródło okładki: http://allworth.com/titles/8218-9781581156683-design-thinking

data wydania 16 lutego 2010
tytuł oryginału Design Thinking: Integrating Innovation, Customer Experience, and Brand Value
liczba stron 304
ISBN 1581157347
słowa kluczowe design thinking
kategoria biznes, finanse
język angielski
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