Copywriter's Handbook - Robert W. Bly

Copywriter's Handbook - Robert W. Bly

The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention--and sell more products. Among the tips revealed are eight headlines tha

ISBN 9780805078046
liczba stron 368
język polski
kategoria biznes, finanse
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