Brand Innovation Manifesto - How to Build Brands - J. Grant

Brand Innovation Manifesto - How to Build Brands - J. Grant

The days of the image brands are over, and new marketing has gone mainstream. The world s biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing in leading edge alternatives. In the vanguard of the revolution has been John Grant, co-founder of the legendary agency St. Luke s and author of The New Marketing Manifesto, whose radical thinking has informed a generation. Now Grant is set to stun the industry again. In The Bran

ISBN 9780470027516
liczba stron 328
język angielski
kategoria biznes, finanse
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