Hello, My Name Is Awesome: How to Create Brand Names That Stick - Alexandra Watkins
- Dodał: administrator
- Data: 05:37 23-11-2018
- Kategoria: Biznes, finanse
Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone—even noncreative types—can create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkins’s proven SMILE and SCRATCH Test—two acronyms for what makes or breaks a name. She also provides up-to-date advice, like how to make sure that Siri spells your name correctly and how to nab an available domain name. And you’ll see dozens of examples—the good, the bad, and the “so bad she gave them an award.” Alexandra Watkins is not afraid to name names. źródło opisu: okładka źródło okładki: https://www.bkconnection.com/books/title/hello,-my-name-is-awesome
| tytuł oryginału | Hello, My Name Is Awesome: How to Create Brand Names That Stick | ||
| język | polski | ||
| kategoria | biznes, finanse | ||
| data wydania | 15 września 2014 |
Rejestracja jest za darmo i jest bardzo szybka! Kliknij tutaj aby założyć konto. Trwa to tylko 15 sekund!.
Podobne wpisy do Hello, My Name Is Awesome: How to Create Brand Names That Stick - Alexandra Watkins
My Name Is Charles Saatchi And I Am An Artoholic: Everything You Need To Know About Art, Ads, Life, God And Other Mysteries And Weren't Afraid To Ask - Charles Saatchi
ISBN 9780714857473 data wydania 2009 (data przybliżona) liczba stron 176 kategoria sztuka słowa kluczowe wywiad, sztuka, sztuka współczesna język polski
The Art of Asking - Amanda Palmer
Rock star, crowdfunding pioneer, and TED speaker Amanda Palmer knows all about asking. Performing as a living statue in a wedding dress, she wordlessly asked thousands of passersby for their dollars. When she became a singer, songwriter, and musician...
One Night That Changes Everything - Lauren Barnholdt
Eliza is in a full-blown panic. Her notebook has been stolen—the one that lists everything she wants but is afraid to go after. And the absolute worst person in the world has it: her ex-boyfriend, Cooper. Like it’s not enough Cooper was lying to Eliz...
Ninja Attack! True Tales of Assassins, Samurai, and Outlaws - Hiroko Yoda, Matt Alt
Ninja Attack! introduces dozens of unforgettable real-life ninja straight out of the annals of Japanese history—many of whom are all but unknown outside their home country. Ninja masters. Solo assassins and operatives. Femme fatales as deadly as they...
Spies, Lies, and Allies - Lisa Brown Roberts
Summers are supposed to be fun, right? Not mine. I’ve got a job at my dad’s company, which is sponsoring a college scholarship competition. I just found out that, in addition to my job assisting the competing interns, I’m supposed to vote for the win...
A Beautiful Evil - Kelly Keaton
A power she can’t deny. A destiny she’s determined to fight... When Ari first arrived in the dilapidated city of New 2, all she wanted was to figure out who she was. But what she discovered was beyond her worst nightmare. Ari can already sense the ev...